Make-up

Spend £30 at e.l.f. Cosmetics and you can claim a Clear Brow & Lash Mascara free while stocks last this month.

Get yourself a free e.l.f brow and lash mascara - here's how

e.l.f. Soft Glam Satin Foundation comes in 36 shades, giving beauty shoppers plenty of options when looking for their foundation match.

e.l.f. Soft Glam Satin Foundation has 36 shades to choose from

A new season is the perfect excuse to refresh your make-up bag and rethink your foundation finish and shade. e.l.f. Soft Glam Satin Foundation could be the one for you.

How to refresh your foundation for autumn and find your perfect finish

Satin foundation such as e.l.f. Soft Glam Satin Foundation, offers a middle-ground finish for anyone searching for a more natural-looking everyday make-up base.

This foundation finish that could be the middle ground that works

Stacey Solomon loves this beauty product, and it’s back on sale on Amazon again right now.

Stacey Solomon's beauty must-have is back on sale on Amazon

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two easy ways to refresh your make-up bag for September.

The e.l.f. beauty buys to refresh your make-up bag for September

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker offer easy ways to add colour to cheeks and lips.

Two e.l.f. products to know about for a quicker make-up routine

e.l.f.’s viral pickle lip balm is back with three new limited-edition flavours after selling out in just eight minutes.

e.l.f.’s viral pickle lip balm is back with three new flavours

e.l.f.’s viral pickle-inspired Glow Reviver Melting Lip Balm is back in three new flavours.

e.l.f.'s viral pickle lip balm is back - and there's three new shades

The e.l.f. buys that could get you another full-size product for free

La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ is reduced from £20 to £13.99

This bestselling face SPF is now less than £14

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.

The e.l.f. lip and cheek beauty trend everyone is talking about

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are designed to make everyday lip and cheek colour simple.

Two e.l.f. products to know about for an effortless make-up look

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.

The e.l.f. lip and cheek beauty trend everyone is talking about

Learner drivers could secure free driving lessons thanks to a new giveaway from e.l.f. Cosmetics and RED Driving School - but it ends on Friday (July 31)

Free driving lessons up for grabs - but giveaway ends tomorrow

Thousands of learner drivers could claim free driving lessons through a new giveaway with e.l.f. Cosmetics and RED Driving school.

Thousands of learner drivers could get free lessons in new giveaway
A new giveaway is giving thousands of learner drivers the chance to secure free driving lessons, helping ease the cost of learning to drive.
Rochelle Barrand

Thousands of learner drivers can claim free driving lessons through a new promotion with e.l.f. Cosmetics and RED Driving School.

Learner drivers can get free driving lessons worth hundreds of pounds

The e.l.f. Power Grip Primer and Power Grip Dewy Setting Spray are designed to help extend the wear of your make-up, and they’re very affordable.

This budget beauty duo helps keep your make-up looking fresh all day

The bestselling e.l.f. primer has become a popular choice for creating a smoother, longer-lasting make-up base.

Bestselling e.l.f. primer for smoother make-up application

Some of the stand out hero products in the Neal's Yard Remedies' Wild Rosehip skincare collection

Neal's Yard Remedies review: Are the classics worth it?

Free driving lessons up for grabs with e.l.f. Cosmetics

The e.l.f. Power Grip Duo. which includes Power Grip Primer alongside the Power Grip Dewy Setting Spray, is currently available with 20% off.

The e.l.f. Power Grip Duo now has 20% off and is even more affordable

Glitter primers, sparkling eyeshadows and shimmering lip glosses are among this year's festival beauty essentials. Photo posed by model.

The best glitter and sparkly festival make-up to wear this summer

Liz Earle's Cleanse & Glow Brightening Cleansing Balm left my skin looking fresher, smoother and noticeably more radiant after every cleanse.

Liz Earle's new cleansing balm impressed me

The e.l.f. Cosmetics Power Grip range makes it easy to prep and set your make-up for a fresh, dewy-looking finish.

If you love dewy make-up these e.l.f. Cosmetics products may help

e.l.f. Cosmetics is giving learner drivers the chance to win up to £300 towards the cost of driving lessons through its latest giveaway.

Win £300 towards driving lessons with e.l.f. Cosmetics

The e.l.f. Cosmetics Power Grip Primer and Dewy Setting Spray make an easy two-step addition to a festival beauty bag.

The festival make-up checklist items to pack ahead of music events
Festival packing usually starts with outfits and wellies, but your beauty bag deserves a little planning too. A simple prep-and-set make-up routine can help keep your routine quick, easy and festival-ready.
Rochelle Barrand

Beauty brand’s surprise driving giveaway

The e.l.f. Cosmetics Power Grip Primer and Dewy Setting Spray (pictured) take less than a minute to add to your morning beauty routine.

The one-minute make-up routine that may make a big difference

I’ve started using the e.l.f. Cosmetics Power Grip Primer and realised I was missing an important step in my make-up routine before.

The simple make-up step I used to skip but now I do it every day

The e.l.f. Cosmetics Power Grip Primer and Dewy Setting Spray work together to create a simple two-step routine to help prep and set your make-up.

These affordable beauty products may help keep your make-up in place

The bestselling e.l.f. Cosmetics Power Grip Primer helps grip make-up and smooth skin, making it an easy first step in your everyday beauty routine.

This bestseller e.l.f. primer may be worth trying for smoother make-up

EJ Cosmetics celebrated its fifth anniversary on Saturday, June 27.

'What a special day' - Business celebrates five year anniversary

The e.l.f. Soft Glam collection is designed to create a softer, more polished complexion that looks more expensive than it’s affordable price tag.

The easy and affordable make-up products that can elevate your look

The e.l.f. Soft Glam Cream Blush and Bronzer sticks are designed for easy, lightweight summer make-up.

The new lightweight make-up products which are perfect for hot weather

e.l.f. Cosmetics’ Soft Glam collection is designed to make natural-looking make-up and is a great choice for beginners.

The easy complexion products that are great for beginners

The new e.l.f. Soft Glam Cream Blush and Bronzer sticks are made for creating a natural-looking summer glow.

e.l.f.’s new Soft Glam sticks make glowing skin easy all year round

The new e.l.f. Soft Glam Cream Blush and Bronzer sticks are designed for easy, blendable summer make-up.

e.l.f.’s new Soft Glam blush and bronzer sticks are made for summer

Stacey Solomon says this viral beauty product is among her top spring picks - and right now it’s the lowest price we have seen in the Amazon Prime Day sale.

Stacey Solomon’s beauty must-have hits lowest Amazon Prime Day price

ICONIC London's Prep Set Glow has become a cult beauty favourite thanks to its glow-boosting, multi-tasking formula.

This is the cult beauty product beauty lovers are buying every minute

The ICONIC London Underglow Matcha Melting Cleansing Balm is designed to remove makeup and impurities without leaving skin feeling stripped or tight.

This product could stop your skin from feeling tight after washing

These five make-up bag staples make summer beauty feel quick and effortless

My five go-to beauty essentials for effortless summer make-up

These are five summer beauty essentials from e.l.f. Cosmetics that will become make-up bag staples in 2026.

These are five summer beauty bag essentials you'll use all summer long

Kim Kardashian and Hilary Duff love this brand – its cleanser is back

The e.l.f. Glow Reviver collection is designed to make glossy lips feel fun, wearable and easy.

The nostalgic e.l.f. lip range beauty fans will want this summer

This multi-use viral skincare product is loved by beauty fans who are using it to simplify their skincare routines.

Viral skincare product replacing long routines beauty fans love

M&S has launched its Summer Beauty Bag with more than £230 worth of products for £40.

M&S beauty bag with Clinique, Estée Lauder and more has over 80% off

Olivia Attwood and Hilary Duff love this brand – its cleanser is back

You can get money off the e.l.f. Cosmetics SPF 50 skin tint right now, and free delivery - but only for a limited time.

SPF skincare and make-up must-have now on sale with free delivery

The e.l.f. Cosmetics Halo Glow Skin Tint SPF 50 is the skincare, make-up and beauty essential that I'm packing for my holiday.

This is the SPF make-up essential that I'm packing for my holiday

Olivia Attwood has called Wonderskin Wonder Blading All Day Lip Stain the 'best thing ever invented'.

Wonderskins's viral Wonder Blading All Day Lip Stain is on sale

I’ve used the Halo Glow Silky Powder Highlighter and I loved the subtle shimmer it added to my skin. I think it’s a glassy skin shortcut and I’ll be using it all summer.

The beauty product I'll use all summer to give me a glassy skin glow

This e.l.f. Cosmetics SPF 50 skin tint is now even better value for money as it’s on sale and you can get free delivery.

Holiday skincare-make-up must-have now on sale and free delivery

Getting points on your purchase of Halo Glow Silky Powder Highlighter is just one of the reasons to join the e.l.f. Cosmetics Beauty Squad.

How to get e.l.f. free products, exclusive perks and birthday gift

The e.l.f. Cosmetics Halo Glow Silky Powder Highlighter is available as part of a beauty duo.

Try the e.l.f Halo Glow Silky Powder Highlighter with new beauty duo