Kim Kardashian, Olivia Attwood and Hilary Duff love this beauty brand – and its cleanser is back (aff)
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When multiple celebrities are fans of the same beauty brand, people notice, shoppers start to notice - and several noteable names have love ICONIC London.
Luxury make-up and skincare brand ICONIC London has built up a loyal following that reportedly includes stars such as Beyoncé, Kim Kardashian, Hilary Duff and Olivia Attwood.
Known for glow-giving make-up products which are loved by those who take their beauty routine seriously, the brand has become a go-to for many and repeatedly goes viral. So, it’s not a surprise that when ICONIC London has expanded into skincare recently, its newest launch sold out in just 48 hours.
The Underglow Matcha Melting Cleansing Balm caused a frenzy when it launched, and it quickly disappeared from the virtual and physical store shelves. But, shoppers you didn’t manage to make a purchase will be pleased to know it’s now back in stock.
ICONIC London made its name in the industry with complexion products which enhance natural radiance that are loved by celebrities, influencers and make-up artists alike. From red carpet glam to everyday dewy skin, the brand has become known for products that deliver that highly sought after glow.
It’s no surprise beauty fans were eager to try the first skincare product from the brand that brought a glow-first approach to make-up. The Underglow Matcha Melting Cleansing Balm is a cleanser designed not only to remove make-up, but to help leave skin soft, smooth and prepped for the next step in your beauty routine.
This isn’t just a standard cleanser either. The balm has been created as a 10-in-1 make-up melting formula that works to cleanse, hydrate, brighten, nourish and soothe skin while removing SPF, impurities and stubborn makeup. When you first put it on your skin, it begins as a rich buttery balm, then melts into an oil as you massage it into dry skin, and lastly transforms into a milky texture when warm water is added.
That means it tackles the day’s make-up while giving skin a spa-like cleanse in the process. It also contains ceramides to support the skin barrier, squalane to soften and nourish, shea butter to comfort skin and vitamin E to help condition the complexion
Matcha has become a sought-after skincare ingredient thanks to its antioxidant properties too, so it’s no wonder those who have used it already are calling it a must-have.
If a brand loved by stars like Beyoncé, Kim Kardashian, Olivia Attwood and Hilary Duff launches a skincare product that disappears in 48 hours, it’s understandable why shoppers are rushing to try it.
For anyone wanting to tap into that celebrity glow with one easy skincare step, the ICONIC London Underglow Matcha Melting Cleansing Balm could be the beauty buy to try. But after the first sell-out, it may not stay in stock for long - especially because it’s now discounted - so buy now if you’re interested.
- Please note that delivery charges may apply.
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