Keep your make-up fresh all day with affordable make-up primer and setting spray that really work
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From commutes in warm weather to weddings and summer events, e.l.f. Cosmetics’ Power Grip Primer and Dewy Setting Spray are positioned as an easy, affordable way to help make-up last longer with minimal effort.
Daytime make-up touch-ups are rarely convenient. Whether you’ve only got a few minutes between meetings or you need to head off for your train, noticing in the mirror that your make-up needs attention is always an extra little job you don’t really have time for.
Although no routine is completely maintenance-free, especially when you want your make-up to take you from morning to night, but the good news is that using products both before and after make-up can change how well it wears.
e.l.f. Cosmetics is putting that idea at the centre of its affordable Power Grip range, built as a straightforward two-step approach that’s designed to slot into everyday routines without taking lots of extra time.
The first step is the e.l.f. Cosmetics Power Grip Primer, a bestselling gel-based primer made to help grip makeup and smooth skin. It is infused with hydrating hyaluronic acid and intended to create a comfortable base before foundation, concealer or powder — an option for getting ready for work, a wedding, a holiday or a busy summer day.
Once your look is finished, the second step is the e.l.f. Cosmetics Power Grip Dewy Setting Spray. The lightweight bi-phase formula is designed to be shaken to activate, then applied as a fine mist to help set make-up for long-lasting wear while leaving a fresh, dewy finish.
Used together, the routine takes just moments and couldn’t be easier:
- Step 1: Apply Power Grip Primer after moisturiser and before make-up to help grip make-up and smooth skin.
- Step 2: Once your make-up is complete, shake the Power Grip Dewy Setting Spray then mist it over your finished look to help set your make-up with a dewy finish.
For those wanting to buy both products at once, the e.l.f. Cosmetics Power Grip Stick & Set Duo combines the primer and setting spray as one bundle and is a practical pick for anyone updating their make-up bag before they begin a season filled with social occasions.
Whether you’re commuting in warm weather, sightseeing on holiday, attending a garden party or dancing at a festival, building a routine around primer before make-up and setting spray afterwards could help your make-up look and feel fresher for longer.
The Power Grip Primer and the Power Grip Dewy Setting Spray both cost £11 each, and if you want both you can save £2 by buying both in the Power Grip Stick & Set bundle for £20.
- Please note that delivery charges may apply.
✨ e.l.f.’s cult-favourite Power Grip Primer is the beauty hero behind the “grip, set, go” routine, helping smooth skin and give makeup something to cling to before festivals, weddings, holidays, day parties and long summer plans.
💚 Regular users can stock up with the Jumbo Power Grip Primer, while the Power Grip Stick & Set Duo keeps things brilliantly simple: grip it first with primer, then set it with Power Grip Dewy Setting Spray for long-lasting wear and a fresh, dewy finish.
🎪 For anyone building a festival beauty kit, the Power Grip family is all about making your base routine feel easy, affordable and event-ready, with options including the 4% Niacinamide primer and Rosé Setting Spray for shoppers who already know this range has serious beauty-bag energy.
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