The bestselling e.l.f. primer shoppers swear by for smoother make-up application
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If your foundation always looks patchy or uneven, it may not be the make-up that's to blame. You could simply be missing one key step.
A good primer can make a noticeable difference to how your make-up applies, and one affordable favourite has become a go-to for beauty fans looking to create a smoother-looking base.
The e.l.f. Cosmetics Power Grip Primer has earned bestselling status thanks to its lightweight gel formula, which helps grip make-up while creating a smoother canvas for foundation, concealer and other complexion products. It's become one of the brand's most talked-about products and a staple in many everyday beauty routines.
Enriched with hydrating hyaluronic acid, the primer leaves skin feeling moisturised while preparing it for make-up application. It fits easily into your routine, applied after moisturiser and before foundation to help create an even base.
Its refreshing gel texture feels lightweight and comfortable on the skin, making it suitable for everyday wear, whether you're getting ready for work, heading out for the evening or simply want your make-up to stay looking fresh throughout the day. No wonder it’s one of e.l.f.’s standout products.
For anyone who already uses the original regularly, Power Grip Primer Jumbo is also available. The larger size is ideal if you've already made the primer a staple of your make-up bag or you're stocking up ahead of holidays, weddings or festival season.
To complete your routine, e.l.f. Cosmetics also offers the Power Grip Dewy Setting Spray. Used after applying your make-up, the bi-phase formula should be shaken to activate before misting over the face, helping set makeup for long-lasting wear while leaving behind a fresh, dewy finish. It's infused with 5% aloe, hyaluronic acid, squalane and green tea seed oil, making it an easy final step before heading out.
If you're new to primers, the routine couldn't be simpler:
- Step one: Apply Power Grip Primer to clean, moisturised skin before makeup to help grip make-up and smooth skin.
- Step two: Once your make-up is complete, finish with Power Grip Dewy Setting Spray to help set your look with a dewy finish.
Whether you're completely new to primer or simply looking to refresh your make-up bag, the e.l.f. Cosmetics Power Grip range offers an accessible way to build a straightforward routine without overcomplicating your beauty routine.
- Please note that delivery charges may apply.
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✨ e.l.f.’s cult-favourite Power Grip Primer is the beauty hero behind the “grip, set, go” routine, helping smooth skin and give makeup something to cling to before festivals, weddings, holidays, day parties and long summer plans.
💚 Regular users can stock up with the Jumbo Power Grip Primer, while the Power Grip Stick & Set Duo keeps things brilliantly simple: grip it first with primer, then set it with Power Grip Dewy Setting Spray for long-lasting wear and a fresh, dewy finish.
🎪 For anyone building a festival beauty kit, the Power Grip family is all about making your base routine feel easy, affordable and event-ready, with options including the 4% Niacinamide primer and Rosé Setting Spray for shoppers who already know this range has serious beauty-bag energy.