For some it makes the world feel a littler smaller by connecting family and friends irrespective of the distance between them.
Others use it to become part of communities they may never have otherwise discovered, sharing talents, laughs and vital advice along the way.
But for a creative few, posting on social media can be a bona fide way to make or support a living or cause – and find fame on the small screen.
We've trawled the likes of Instagram, TikTok, Twitch, YouTube – and even LinkedIn – to bring you a list of 18 Portsmouth influencers you ought to follow.
From post-natal advice to free fitness tips, social media is a window into their world and more than 10million people are already watching.
Do you recognise any of the faces here?
MORE PHOTOS: 13 lost buildings the people of Portsmouth want back
9. Finli Draper (@fin_draper / @finlidrappermusic)
Portchester drum teacher Finli Draper has amassed 6.5million TikTok followers and a further 1m on Instagram with his ingenious household music covers. Photo: 3rd party
10. Samo White (@mister.samo)
Inspirational trans activist, artist and tattooist Samo White has many strings to his creative bow. He also has more than 5K Instagram followers and uses the platform to address vital issues. Photo: Sarah Standing
11. Southerly Bower (@southerlybower)
With more than 6K followers, Portsmouth-based Southerly uses Instagram to talk all things motherhood, fashion and fitness - without shying from the hard bits. Photo: @southerlybower on Instagram
12. Lauren Allen (@laurenallenfitness)
As a personal trainer and pre and post-natal coach, Lauren shares wholesome snapshots of family life with her 18K Instagram followers. Photo: @laurenallenfitness on Instagram