For some it makes the world feel a littler smaller by connecting family and friends irrespective of the distance between them.
Others use it to become part of communities they may never have otherwise discovered, sharing talents, laughs and vital advice along the way.
But for a creative few, posting on social media can be a bona fide way to make or support a living or cause – and find fame on the small screen.
We've trawled the likes of Instagram, TikTok, Twitch, YouTube – and even LinkedIn – to bring you a list of 18 Portsmouth influencers you ought to follow.
From post-natal advice to free fitness tips, social media is a window into their world and more than 10million people are already watching.
Do you recognise any of the faces here?
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13. Holly Ramejkis (@talesofboys)
Mum-of-three and social media whizz Holly passionately uses her Instagram platform to boost female empowerment among her 16K followers. She also represents a lingerie and swimwear brand, Pour Moi. Photo: @talesofboys on Instagram
14. Daniel Disney (@daniel_disney)
Influencer and keynote speaker Daniel is known by many as the 'king of LinkedIn'. He's the founder of the platform's most-popular sales page, The Daily Sales, which has 626K followers. Photo: Malcolm Wells
15. Laura Belbin (@kneedeepinlife)
Instagram star and Sunday Times bestseller Laura is known for her rip-roaring parodies of lingerie models. She doesn't shirk the harsh reality and her sweary captions are some of the funniest you'll read. Photo: @kneedeepinlife on Instagram
16. David Templer (@temp_tation)
Former University of Portsmouth student and employee David has found fame on TikTok for his fun food and fitness content. He also has 22,000 followers on Instagram - and calls himself the shirtless chef, for obvious reasons! Photo: @temp_tation on Instagram