For some it makes the world feel a littler smaller by connecting family and friends irrespective of the distance between them.
Others use it to become part of communities they may never have otherwise discovered, sharing talents, laughs and vital advice along the way.
But for a creative few, posting on social media can be a bona fide way to make or support a living or cause – and find fame on the small screen.
We've trawled the likes of Instagram, TikTok, Twitch, YouTube – and even LinkedIn – to bring you a list of 18 Portsmouth influencers you ought to follow.
From post-natal advice to free fitness tips, social media is a window into their world and more than 10million people are already watching.
Do you recognise any of the faces here?
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5. Flo Simpson (@florence.simpsonn)
Since lockdown, Flo, from Portsmouth, has amassed more than 650K followers on TikTok as she documents her weight-loss through wholesome 60-second videos. Photo: @florence.simpsonn
6. Tega Alexander (@tegaalexnder)
Dancer and creative director Tega shares Southsea regularly with his 33K Instagram followers. More than 289K people also follow him on TikTok, where he shares funny, often dance-themed clips. Photo: @tegaalexander on Instagram
7. Hayley Madigan (@hayleymadiganfitness)
Health coach Hayley lives in Portsmouth and uses Instagram and her 325K followers to spread positivity and help women find their body confidence. Photo: @hayleymadiganfitness on Instagram
8. Ben Norman (@ifnutrition)
Nutrition and fitness guru Ben Norman, from Waterlooville, prides himself on not being 'your typical 40 year old'. He has 33K Instagram followers and is the founder of fitness firm Half Human. Photo: @ifnutrition on Instagram