Whiteley Shopping Centre now hosts recognisable big-name brands - M&S, Next, FatFace and Mamas and Papas all trade underneath its gleaming glass fronts, on the crossroads-style pedestrianised layout.
But turn the clock back, and it the area looked very different. Whiteley Village was conceived as an outlet centre; a place for shoppers to find bargains from chains. It cost £60m and opened in 1999, but the concept did not work here. By the late noughties it was a ghost town, with a ragbag of shops, few shoppers, and little to tempt the casual visitor.
This led the landowner the Whiteley Co-ownership to hatch a plan to revamp the area, and in 2007 it submitted a plan to Winchester City Council to demolish the centre and start again. Despite an appeal from Fareham Borough Council - worried about the effect a rejuvenated Whiteley might have on Fareham’s town centre - the plan was passed, and in June 2011 the centre closed for a major overhaul.
Rather than a facelift, wholesale demolition was used to start from scratch, and two years later - on May 23, 2013 - the centre reopened to crowds.
1. Twin towers
The entrance to the old Whiteley Village shopping centre | Steve Reid 112060-138
2. Clearance
The former shops at Whiteley Village just before it closed | Steve Reid 112060-126
3. Ghost town
A deserted Whiteley Village centre, just before it closed | Steve Reid 112060-122
4. Last look
Whiteley Village in June 2011, just before it closed | Local Library Photo: Steve Reid 112060-129
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