Scenes from the demolition of Whiteley Village and the building of Whiteley Shopping Centre from 2011 to 2013, including Denise van Outen opening mamas and Papas  placeholder image
Scenes from the demolition of Whiteley Village and the building of Whiteley Shopping Centre from 2011 to 2013, including Denise van Outen opening mamas and Papas | Iconic

Whiteley Shopping Centre: How a ghost town outlet village was demolished and rebuilt in two years

Whiteley was once a far cry from the big-brand shopping centre it is today. Here’s how it was transformed

Whiteley Shopping Centre now hosts recognisable big-name brands - M&S, Next, FatFace and Mamas and Papas all trade underneath its gleaming glass fronts, on the crossroads-style pedestrianised layout.

But turn the clock back, and it the area looked very different. Whiteley Village was conceived as an outlet centre; a place for shoppers to find bargains from chains. It cost £60m and opened in 1999, but the concept did not work here. By the late noughties it was a ghost town, with a ragbag of shops, few shoppers, and little to tempt the casual visitor.

This led the landowner the Whiteley Co-ownership to hatch a plan to revamp the area, and in 2007 it submitted a plan to Winchester City Council to demolish the centre and start again. Despite an appeal from Fareham Borough Council - worried about the effect a rejuvenated Whiteley might have on Fareham’s town centre - the plan was passed, and in June 2011 the centre closed for a major overhaul.

Rather than a facelift, wholesale demolition was used to start from scratch, and two years later - on May 23, 2013 - the centre reopened to crowds.

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