Whiteley Shopping Centre now hosts recognisable big-name brands - M&S, Next, FatFace and Mamas and Papas all trade underneath its gleaming glass fronts, on the crossroads-style pedestrianised layout.
But turn the clock back, and it the area looked very different. Whiteley Village was conceived as an outlet centre; a place for shoppers to find bargains from chains. It cost £60m and opened in 1999, but the concept did not work here. By the late noughties it was a ghost town, with a ragbag of shops, few shoppers, and little to tempt the casual visitor.
This led the landowner the Whiteley Co-ownership to hatch a plan to revamp the area, and in 2007 it submitted a plan to Winchester City Council to demolish the centre and start again. Despite an appeal from Fareham Borough Council - worried about the effect a rejuvenated Whiteley might have on Fareham’s town centre - the plan was passed, and in June 2011 the centre closed for a major overhaul.
Rather than a facelift, wholesale demolition was used to start from scratch, and two years later - on May 23, 2013 - the centre reopened to crowds.
21. Popcorn on hold
Whiteley Shopping Centre manager Neil Carter in April 2014 at the site that was to become the cinema, | Iconic
22. Star guest
Denise Van Outen opens the Mamas and Papas store in Whiteley on May 23, 2013, with staff member Claire Smith holding the ribbon | Ian Hargreaves (131392-6)
23. Opening day
Radio presenter Steve Power, Chris Grigg of British Land and Hannah Tredgett who worked at Whiteley, celebrating the opening of Whiteley Shopping Centre in May 2013 | Johnston Press Photo: Ian Hargreaves (131392-5)
24. Cheers
Shoppers Molly Webb, left, and her mum Lynn Yeates from Locks Heath at Whiteley's forst birthday celebrations in 2014 | Ian Hargreaves (141456-1)
.jpeg?crop=3:2,smart&trim=&width=640&quality=70&enable=upscale)
