Slice of Sicily comes to North End as popular Italian undergoes major rebrand establishing Amuri
An Italian restaurant has undergone a rebrand
Major changes are underway at a popular Italian restaurant which has undergone a rebrand, complete with a new menu.
Bella Calabria, in London Road, North End, will now be known as Amuri following the decision to focus the independent business’s attention on Sicillian cuisine.

As part of the rebrand, the eatery has updated its signage and has also introduced a new menu featuring authentic dishes including Penne Castellana, Penne alla Contadina, Rigatoni Buongustaia and more.
Giovanni Vaccaro, manager at Amuri, said: “We are happy to announce the Amuri restaurant. We’ve changed the restaurant to be Sicilian - Amuri is like the heart of food.
“We have already started changing things but we would like to bring more stuff to North End to show people what Italians can do. We are going to have Sicillian wine and introduce a few more dishes from Sicily to bring something different compared to what’s already in Portsmouth - we want to concentrate more on what we can do in a Sicillian way.
“Come and see what’s on offer. I’m pretty sure if you come in once, you’ll be coming back.”
