See inside Chalk River in Emsworth - a pop-up store selling sustainable and eco-friendly clothing

Daniel Tidbury started Chalk River in Emsworth in 2024, selling a range of clothing and accessories online. Having briefly opened a pop-up shop in the Hampshire town in December 2024, he has now returned selling his range of unique designs in North Street.

Speaking to The News a few days after opening, Daniel, an Emsworth local, explained how it all came about. He said: “It all happened accidently really, it started with a simple design that ended up on a t-shirt and its grown from there. People were coming to me and asking if I could print the design on a hoodie, or sweatshirt or a bag and the brand began to grow and grow.

“I do all of the designs and the printing myself. For me it is about having something sustainable. All of the clothing I select and choose from my wholesaler are organic cotton or recycled polyesters, apart from a few items. I want the brand to be sustainable and eco-friendly and that is a really important set of values for me.”

Read the day’s headlines in your inbox with the help of emails from The News - sign up for free

The new store is expected to be open around six months and has taken over the old tattoo shop situated next to Jonathan Ditton Hair & Beauty Salon. Initially it will be open seven days a week from 10am to 3pm between Monday and Friday. Saturday will see it open its doors from 10am to 4pm with a 2pm finish on Sundays.

While the store is currently just open as a pop-up, Daniel is hoping the brand can grow and hopes it “will be here for some time”.

See inside the Chalk River pop-up shop below: