New Søstrene Grene store to bring Scandinavian serenity to Whiteley in a "brilliant addition" to the shopping centre

Søstrene Grene, a Danish store which sells a range of homewares, kitchen essentials, craft supplies, soft furnishings and seasonal decor has announced it will be opening soon in Whiteley Shopping Centre. It will be the company’s third store in Hampshire following the popular openings of branches in Basingstoke and Winchester.

The company describes its shop as a calming, sensory environment, featuring soft lighting, classical music and a signature layout which encourages “exploration and discovery “.

Mikkel Grene, Group CEO and co-owner of Søstrene Grene, said: “Our stores are designed to inspire creativity and offer a calm, enjoyable shopping experience, where people can discover thoughtfully created homewares.

“Opening our third store in Hampshire reflects our commitment to making beautiful products that are accessible and part of everyday life and we look forward to welcoming the local community of Fareham to Søstrene Grene.”

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The brand has more than 380 stores across 17 different markets as it looks to grow its presence in the UK where it is hoping to 100 stores by the end of 2027.

UK Partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Wales, Scotland and the South of England are looking forward to opening the new Fareham branch.

Norman said: “With its historic character, Fareham is a natural fit for our next Hampshire and UK store. We’re excited to create a calm, inspiring space where customers can explore our latest collections, discover inspiring ideas for their homes and experience the Scandinavian serenity whilst they shop.”

Richard said: “The response to our Hampshire stores in Winchester and Basingstoke has been incredibly positive and we’re excited to bring Søstrene Grene’s distinctive approach to homewares to Fareham.”

The announcement has also been heralded by Mia Gordon, centre manager at Whiteley Shopping Centre. She said: “The arrival of Søstrene Grene is a brilliant addition for Whiteley and for the wider Fareham community, with its much-loved Scandinavian style and curated shopping experience complementing our existing range of brands.

“It’s one of several exciting openings we’re set to welcome this year, so watch this space!”