Unique Portsmouth homeware store with eclectic range of products expands its store in Cascades and has eyes on more growth

Ding Dong opened in Cascades Shopping Centre at the end of last year as co-owners Carl Marodeen and Danny Elsom sought to “unboring your home”. The shop’s unique, fun and affordable products has seen the duo gain a number of repeat customers with its popularity enabling them to extend the shop onto a second floor.

The additional space has allowed them to offer a range of furniture. For the lifelong friends, its is just the start of their growth as look to build on the businesses success.

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Carl said:” Danny has been driving the businesses very well and I have doing work behind the scenes try and bring it up from one shop to as many as we can.”

That growth could be fuelled in its diverse range of customers, from those picking up odd bits to add colour to their home to developers looking create show homes that stand out.

Danny said: “We have had quite a few enquiries from developers about helping with show houses, and also from people who run Airbnbs looking for inexpensive pieces that will make their place look interesting.”

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Whoever their customer is, it is Ding Dong’s range of products that has helped it garner attention.

Danny said: “We have unique pieces here and sometimes we get customers who are dissapointed because they have come back in and a piece has gone. I think in a way that is quite good because it generates that interest and people keep coming back in to see what we have. We are more than happy to put pieces aside for people while they do their developments or move house, whatever it may be.”

See inside the expanded Ding Dong store in Cascades below: