Quarter of British holidaymakers less likely to travel abroad this summer, survey reveals
More than a quarter of British holidaymakers say they are less likely to travel abroad this summer due to recent global events, according to new research.
The findings point to a major shift in consumer habits as the fall-out from conflicts around the world continues to impact long haul and continental travel.
The survey was conducted for Stena Line, a Swedish ferry company with the largest route network on the Irish Sea. It revealed 26% are less likely to take a trip abroad in 2026, while 24% said they have delayed booking an international getaway.
Meanwhile, 15% said they are actively considering a trip closer to home. Some 14% said they have already switched their destination to somewhere nearer.
Among those opting for a closer-to-home holiday this summer, safety is the leading motivator, with 36% saying it feels safer given the current global landscape.
Convenience is also a major factor (31%), while 30% said closer holidays are more budget-friendly and less stressful. More than 10% also cite lower environmental impact as a reason for choosing a shorter trip over long-haul travel.
The research comes as travellers continue to face uncertainty over energy prices, which have contributed to disruption and changes to travel plans. It has prompted a renewed interest in destinations which are easier to reach by sea and offer flexibility.
Acclaimed travel writer, Fionn Davenport firmly believes the situation presents an opportunity to take a sea crossing to travel somewhere new and immerse in the best that Ireland has to offer – from scenic coastal routes to festivals, world-class food and outdoor excursions.
He said: “People are starting to rethink what they want from a holiday. It’s less about long-haul and more about making the most of your time away.
“So many people forget how a short ferry journey can still give you that sense of adventure and a chance to travel somewhere new, but in a much more relaxed way. You can take your own car and not worry about luggage allowance, you’ve the choice of bars and restaurants on board, great facilities for kids and you can even bring your pets.
“With daily sailing from Britain, Ireland offers the perfect balance – it’s close, it’s easy to get to by sea and it feels like a real escape.
“In a busy world where travel often feels rushed, a trip by sea to Ireland is the anecdote to this. From the beautiful drive along the Wild Atlantic Way, one of the world’s longest coastal routes, to the chance to meander through landscapes and cities like Belfast, Galway or Dublin, you’ve a chance to slow down and escape.”
With ferry travel offering the flexibility to bring your own car, avoid queues, and travel on your own schedule, Stena Line is seeing increased interest from holidaymakers seeking a smoother, more relaxed start to their trip.
Orla Noonan, Stena Line’s Travel Commercial Manager, said: “With people searching for alternative options closer to home, we are already seeing an increase in bookings for this summer period compared to previous years.
“People are really becoming more aware of all the benefits of ferry travel. While on board, you can kick back in our lounges, stretch your legs on deck, take in a movie, browse with great Wifi, peruse the shop with Duty Free discounts on Holyhead and Fishguard routes, and even a Pure Nordic spa and a new Family Hub on our Cairnryan to Belfast route – the list goes on!
“Our ports in Cairnryan, Liverpool, Holyhead and Fishguard are gateways to some unbelievable Irish destinations, offering visitors an easy and enjoyable way to start their holiday on board with us, and then experience the very best that the island has to offer.”
To book your next trip with Stena Line visit www.stenaline.co.uk, with many summer offers available including ‘Kids Go Free’ available for bookings made before 22nd May.