Powder Monkey Group partners with cricket legend Chris Gayle to launch new premium beer range

Powder Monkey Group is proud to announce an exciting new partnership with international cricket legend Chris Gayle to develop and launch a brand-new premium beer range.

The collaboration will debut with two distinctive beers – a crisp signature pilsner and a bold rum-flavoured beer – bringing together Powder Monkey's brewing expertise with Chris Gayle's passion for creating products that people genuinely enjoy.

Launching first in the UK, the range has ambitious plans for international expansion, with India and Australia identified as key future markets.

Known around the world as the "Universe Boss", Chris Gayle is one of cricket's most celebrated personalities, with an enormous global fanbase and a reputation for bringing energy, entertainment and authenticity to everything he does. The partnership reflects a shared vision of creating beers with real character and broad international appeal.

Andy Burdon, CEO of Powder Monkey Group, said: "We're incredibly excited to welcome Chris to the Powder Monkey family. This is more than a celebrity endorsement – it's a genuine collaboration built around creating exceptional products and growing a brand with international reach. Chris shares our ambition and our passion for quality, and we're looking forward to bringing these beers to customers across the UK and beyond."

Chris Gayle commented: "From our very first conversations, it was clear that Powder Monkey shared my vision for producing great-tasting beers that people would genuinely love. The team has incredible brewing expertise and exciting ambitions for the future, and I'm delighted to be part of that journey. I can't wait for people to try what's coming."

The partnership marks another significant milestone in Powder Monkey Group's continued growth and international expansion, strengthening its portfolio of brewing and hospitality businesses while opening the door to exciting new global opportunities.

More details on the new range, including launch dates and availability, will be announced in the coming months.