Portsmouth graduate celebrating party success, record numbers and Love Island partnership
A youth travel company is gearing up for its biggest summer on record after securing a high-profile partnership with Love Island and setting its sights on almost 90,000 annual bookings.
Party Hard Travel, co-founded by Portsmouth University graduate Nathan Cable and now operating across Surrey and London, has been confirmed as a sponsor of the new series of the hit ITV show, marking another milestone in a period of rapid expansion for the fast-growing business.
The company's branding will feature during Love Island's interactive competition segment, with viewers able to win prizes including £50,000 cash, an all-inclusive holiday to Mallorca with tickets to the series final, and Party Hard Travel event packages with VIP upgrades.
Nathan Cable, CEO and co-founder, says the partnership is a "huge moment" for the business.
"Love Island is watched by exactly the audience we exist for," he said. "We first sponsored the competition back in the 2017 series and it's great to be back."
The sponsorship comes as Party Hard Travel targets a significant increase in bookings, aiming to grow from 57,000 customers last year to as many as 86,000 in 2026.
The business has recorded average year-on-year turnover growth of more than 100% over the last three years and recently achieved national recognition after being named among Britain's fastest-growing private companies in The Sunday Times 100, ranking 35th overall.
Nathan, who co-founded the company 10 years ago, said: "To be included on that list is a real honour and reflects a sustained period of growth for us.
"We are always striving for better, and we've reinvested our profits back into the company to provide the very best customer experience possible, which has led to this incredible growth.
"We work incredibly hard to fuel that growth and that is down to our amazing team - including more than 50 reps - and the huge investment we continue to make in customer service and the overall experience."
As demand continues to rise, the company has expanded its destination portfolio for summer 2026, adding Barcelona and Split and launching Party Hard in the Snow as part of a strategy to create year-round travel opportunities for customers and staff.
Customer feedback remains central to the company's growth plans, with thousands of young travellers regularly voting on destinations, artists and experiences they would like to see added to future packages.
That insight has helped shape this year's entertainment programme, which includes returning headliner Dizzee Rascal alongside leading DJs Joel Corry, Nathan Dawe, D.O.D and Gaskin.
Portugal's Albufeira, introduced by the company only last year, is expected to become its most popular destination this summer. Other key growth markets include Ayia Napa, Malta, Zante, Malia and Magaluf, all recording double or triple-digit growth.
Alongside its commercial success, Party Hard Travel has also received industry recognition, winning Best Social & Influencer Campaign at the Travolution Awards and securing two nominations at the forthcoming Travel Marketing Awards for its popular 'mega creator' trips.