Hampshire marketing specialist Carswell Gould appointed to help promote Solent Freeport

Award-winning marketing and communications specialist Carswell Gould has been appointed by Solent Freeport, following a competitive tender process, to develop its communications strategy for the next two years and beyond.

The Hampshire-based agency will support Solent Freeport in strengthening its profile, enhancing public understanding and communicating its vital role as a driver of economic growth, innovation and job creation across the region.  

Solent Freeport is one of 12 UK Freeports established to boost trade, attract investment and support regeneration. Its location positions it as a key gateway for international trade and a focal point for innovation across sectors, including advanced manufacturing, maritime, defence and clean energy.  

 The appointment reflects Carswell Gould’s strength as creative problem solvers for ambitious organisations. Its work will focus on helping Solent Freeport communicate more clearly and consistently with its core audiences, including investors, businesses, residents and strategic partners. The resulting strategy will provide a structured framework for communications delivery, alongside clear metrics to measure impact and success.  

Carla Modley, Business Growth & Investment Manager at Solent Freeport, said: “Solent Freeport has a clear mission to drive sustainable economic growth, attract investment and create long-term opportunities for the region. To achieve that, we must communicate with clarity and consistency across a diverse range of audiences. 

 “Carswell Gould demonstrated a strong understanding of both the Solent economy and the complexity of our stakeholder landscape. Their strategic approach and focus on practical delivery gives us confidence that this work will support our next phase of growth.” 

 Gareth Miller, Managing Director at Carswell Gould, said: “We are proud to be working with Solent Freeport at such an important stage in its development. This is a significant opportunity to help shape how the Freeport communicates its role, its value and its long-term impact on the region. 

 “Our focus is on solving the communications challenge in a way that is clear, credible and practical. That means creating a strategy that can be used confidently by Solent Freeport, its stakeholders and partners to engage audiences, attract investment and support growth.” 

Carswell Gould brings more than 30 years of experience across strategic communications, PR, brand, digital and stakeholder engagement, with a strong track record in economic development and place-based communications.