Football legend Stuart Pearce backs charity campaign for more puppy training volunteers in Hampshire
Football legend Stuart Pearce has teamed up with national deaf charity Hearing Dogs for Deaf People, which trains life-changing hearing assistance dogs, to launch a new campaign encouraging people to volunteer as a hearing dog puppy trainer.


In a new tongue-in-cheek video for the charity, Pearce – known for his passion, grit and iconic penalty moments during his time at high-profile football clubs – urges people to join the ‘Best Club Ever’ by volunteering to train a hearing dog and transform the life of someone who is deaf or has hearing loss.
The charity, which has a puppy training hub in Hampshire, is urgently looking for more volunteers to help train their life-changing hearing dogs, particularly in Fareham, Southampton and the New Forest. Its campaign, supported by Stuart, aims to highlight the benefits of becoming a puppy training volunteer.


As well as training dogs that will help deaf people to rebuild confidence, connection and companionship, volunteers for the charity also make new friends, learn new skills and feel a real sense of community with other people doing the same thing. No previous experience with dog training is necessary and all costs are covered by the charity.
Stuart Pearce said: “I’ve been part of some brilliant teams in my time, but this is a club that really changes lives. The volunteers at Hearing Dogs are incredible, and it’s been a joy to help shine a light on the work they do.”
Beverley Woolford from Salisbury Green, Hampshire, said: “Being hearing impaired myself and a dog lover, becoming a volunteer puppy trainer was a dream come true,” she said. “Deafness can be very isolating, but being out with a Hearing Dog helps raise awareness and people are often more understanding.
“A Hearing Dog can be life-changing, building confidence, improving mental health, and providing companionship. Our first puppy, a Cocker Spaniel called Halley, has already transformed my life, opening up a new world of woodland and beach walks and friendships with other volunteers.
“The support from the charity has been incredible, and we know Halley will one day become a lifeline for a deaf person, bringing confidence, independence, and new possibilities.”
David Robson, a spokesman for Hearing Dogs for Deaf People, said: “We are incredibly grateful to volunteers like Beverley for giving up their time to help train our puppies, and to Stuart for lending his support to our new campaign.
“Our volunteer puppy trainers take a puppy into their home from eight weeks old, and with the full support of a local dog training instructor, get them started on their training and socialisation journey so that the pup can one day be matched with the deaf person whose life they will change.
“Our dogs are trained to alert deaf people to important sounds such as smoke alarms, intruder alarms, alarm clocks, doorbells and even the sounds of a baby’s cry – all sounds that could otherwise be missed. They provide lots of love and companionship too, which is just as important as many people who are deaf or have hearing loss can feel isolated and cut off from their friends, families and communities because of their invisible disability.
“We, along with Stuart, would encourage anyone in Hampshire who loves dogs, has enough time every day to dedicate to caring for a pup, and wants to make a real difference to someone else’s life, to visit our website and find out more about volunteering.”
More information on joining the ‘Best Club Ever’ by becoming a volunteer dog trainer can be found at www.hearingdogs.org.uk/volunteer-puppies.
Stuart recently collaborated with Hearing Dogs for a short video to promote volunteering for the charity. It can be viewed at http://youtu.be/M-N5Hf6fZew.