Asda colleagues dip for Tickled Pink breast cancer charity
The Solent was turned pink as a group of Asda colleagues dived in to mark their charity’s 30th anniversary
Asda colleagues from stores across the south coast dared-to-dip for the company's Tickled Pink fundraising.
Joined by family, friends and the community 30 people braved the Solent for a quick dip on Sunday, October 11 at 9am.
Heidi Ford, the community champion at the Fareham store, said: "We are so pleased to have raised £275.46 on the day."
Tickled Pink is Asda's breast cancer charity, which works alongside Breast Cancer Now and CoppaFeel! to fund research, support services and educational programmes, and has done so since 1996. The campaign has raised £100m in total, and is thought to be Britain's longest-running corporate charity partnership.