Utilita Bowl & Hampshire Cricket partners with Ambassador Cruise Line
Ambassador Cruise Line has become the Official Cruise Line Partner of Hampshire Cricket and Utilita Bowl.
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The partnership brings fan engagement experiences and interactive activities to Utilita Bowl throughout the season, with a particular focus on next summer's blockbuster international fixtures, England Men v India in the Vitality IT20 on Saturday, July11, 2026 and England Men v Sri Lanka on Tuesday, September15, 2026. Fans attending matches will also have the chance to win a complimentary cruise aboard the Ambassador fleet.
Ambassador will operate from Portsmouth for the first time in 2026/27, offering Hampshire supporters easy access to no-fly cruises from a port just 17 miles from Utilita Bowl.
Rob Paddon , Commercial Director at Utilita Bowl said: "We're delighted to welcome Ambassador Cruise Line to our family of partners. Their focus on delivering great experiences and providing a warm and friendly service aligns well with what we aim to offer at Utilita Bowl. With Ambassador set to operate from Portsmouth next season, this partnership will provide real added value for our members and supporters."
Founded in 2021, Ambassador Cruise Line offers the UK market authentic no-fly cruise experiences primarily aimed at the over 50s market. The cruise line operates from eight regional UK ports including Portsmouth, London, Newcastle, Liverpool and Belfast, sailing to destinations including the Norwegian Fjords, Canary Islands, Mediterranean and more.
Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line added: "We are delighted to be partnering with Hampshire Cricket, a club with a rich heritage and a reputation for delivering exceptional experiences for supporters. With Ambition making her debut in Portsmouth for the 26/27 season, the partnership feels especially well-timed. Many of our guests are passionate cricket fans and we look forward to meeting members and supporters across the season.”