These are the e.l.f Soft Glam products I’m adding to my basket after seeing all the TikTok buzz
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The four e.l.f Soft Glam makeup products I’m eyeing up for a softer everyday baseThe e.l.f. Soft Glam products I’m adding to my shopping basket
I’ve been looking for ways to make my makeup feel a little fresher and less heavy, so e.l.f.’s Soft Glam range has caught my attention at exactly the right time. From the TikTok-viral Soft Glam Satin Foundation to two new cream launches and a bestselling concealer, the collection is all about creating a softer, more natural-looking base without making makeup feel complicated.
The first product going into my basket is the Soft Glam Satin Foundation, which has been making waves on TikTok. I’ve worn matte foundation for years, but I’m finding I prefer a softer finish these days, particularly when I want my skin to look like skin rather than completely covered.
Then there are two new additions I’m particularly curious about: the Soft Glam Cream Blush and Soft Glam Cream Bronzer. Cream formulas have become a regular part of my makeup routine because they tend to give a more natural finish and are easy to blend with your fingers or a brush.
The Soft Glam Cream Blush is the one I’m most tempted to try first. A cream blush can instantly bring some colour back into the face after foundation, and I like the idea of having something that can be built up rather than going straight in with lots of pigment.
I’d also add the Soft Glam Cream Bronzer to my basket. Bronzer can be one of the easiest places to overdo your makeup, so I’m always drawn to formulas that can be blended out rather than leaving an obvious stripe.
Finally, there’s the Soft Glam Satin Concealer, which is already a bestseller. I’m always interested in a concealer that can work alongside a softer foundation finish rather than looking noticeably heavier under the eyes or around the face.
Together, these four products make up the kind of everyday makeup edit I’m looking for right now: a satin base, cream colour and a concealer to tidy everything up. I haven’t tried the whole Soft Glam range yet, but with the foundation already going viral on TikTok and the new cream launches arriving, it’s definitely made its way onto my shopping list.
Natalie Dixon is our Lifestyle reporter, if you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here
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