Acuity Analytics buys Continuus to boost US data and tech

Continuus are strengthening their presence in the US, which is their biggest marketplaceholder image
Continuus are strengthening their presence in the US, which is their biggest market | Shutterstock

Acuity Analytics has acquired Continuus to expand its US data and technology capabilities, strengthening its presence in the US market.

Continuus helps asset managers and financial institutions improve how they manage and use data. Its services include data strategy, governance, cloud transformation and data engineering. The acquisition strengthens Acuity Analytics' position in the US, its biggest market, and adds a skilled local team to support its global operations. The deal comes as financial institutions invest more in modern data platforms to meet regulatory requirements, make better decisions and expand the use of AI.

As AI adoption grows, high quality, well governed and accessible data is becoming increasingly important. Together, Continuus and Acuity Analytics will offer a complete range of services, including data strategy, governance, analytics, operations and AI-driven business solutions.

Rob King, Chief Executive Officer of Acuity Analytics, said: "What attracted us to Continuus was its deep understanding of financial services and its ability to turn data strategy into practical business outcomes for clients.

"As organizations modernise their data environments and scale AI initiatives, they need partners who can combine technical expertise with strong governance and delivery capabilities. Continuus brings exactly that.

"The acquisition strengthens our presence in the US and further enhances our ability to help clients unlock value from their data while adopting new technologies with confidence."

In addition to its technical capabilities, Continuus brings expertise in program delivery and data governance, both of which are becoming increasingly important as financial institutions move complex data and AI programs into production environments.

Stewart Smythe, Chief Delivery Officer, AI, Data & Digital said: "Clients are making significant investments in cloud data platforms, but technology alone is not enough. Success depends on having the right operating model, governance framework and delivery expertise in place.

"Continuus has built an excellent reputation helping financial institutions address those challenges. Together, we can offer clients a broader range of capabilities, from strategic advisory services through to implementation, analytics and AI-enabled transformation."

The acquisition forms part of Acuity Analytics' continued investment in AI, digital and data, supporting its evolution from a financial services research and analytics business into a technology led organisation that combines industry expertise with advanced digital capabilities.

In 2024, Acuity Analytics acquired PPA Group, adding technology enabled data capabilities and machine learning expertise within commercial lending.

In 2025, the company acquired Ascent, an AI led digital transformation specialist, significantly expanding its Data and Technology Services division across Europe. The addition of Continuus further strengthens these capabilities and broadens the group's ability to support financial institutions globally.

Today, Acuity Analytics' proposition centres on applying technology and people to real business challenges, combining trusted data, specialist AI expertise and digital delivery to create measurable outcomes for its clients.

Matt Moeser, Chief Executive Officer of Continuus, said:

"Since Continuus was founded, our focus has been helping financial institutions get more value from their data and technology investments.

“Joining Acuity gives our team access to broader capabilities, deeper sector expertise and a global platform from which to grow. We are excited about what this means for our people and our clients, and we look forward to the opportunities we can create together."

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