'Renewed sense of identity' for jacket potato business Spud Fusion as it celebrates name change amid SpudBros dispute
Hundreds of people have rallied to support an independent jacket potato business as it changes its name following a dispute with a major Tik Tok brand.
The Spud Father, located in Goldsmith Avenue, has celebrated its brand new name - Spud Fusion - this weekend with a renaming event on Sunday (November 16).
The name change comes following a controversial dispute with SpudBros after Rumen Islam, owner of Spud Fusion, received a letter from the lawyers of brand over a trademark issue.
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The 27-year-old, who opened the food truck after working as a chef for the past few years, previously said he had ‘been threatened with legal action’ after SpudBros, a jacket potato business that has 4.8 million TikTok followers, trademarked multiple potato-related words.
But, Rumen made the decision to change the business’s name to give the team a ‘renewed sense of identity.’
He said: “We chose the name Spud Fusion because it perfectly captures what our brand is all about — bringing together a fusion of flavours, creativity, and excitement through the humble spud.
“Having a new name feels exciting and refreshing. It gives us a renewed sense of identity and direction, and it reflects the creativity and flavour-driven approach we’re building.
“Spud Fusion marks a fresh chapter for us — one that’s full of energy, bold ideas, and the passion to bring unique flavour combinations to life. The response to the name has been amazing.”