Mark Wright and Michelle Keegan pause fashion brand but what does this mean for her Very collaboration?
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
The couple step back from their joint venture as family life take priority.
Mark Wright and Michelle Keegan have quietly stepped back from their first joint business venture, just four years after launching it together. The couple, who teamed up in 2022 to create premium sportswear brand Aytee7. They have chose to pause operations as they focus on family life and their busy careers.
According to the Daily Mail an insider said: “The company has not closed down for good. They sold out of stock quicker than expected. Now, Michelle is a mum, and work is really busy for both of them. They are focusing on other ventures and parenting at the moment, but Aytee7 is something they would like to revisit in the future.”
The Aytee7 website is currently inactive, and the brand’s Instagram account has not been updated since August 2025, prompting speculation among fans about its future.
The decision comes at a time of significant change for both Mark Wright and Michelle Keegan. The couple welcomed their first child together in March 2025 and he actress is also busy filming a new TV series The Blame.
Despite Aytee7 being put on hold, there is no indication that Michelle’s successful partnership with Very is under threat. The actress has worked with the brand since 2017, building a loyal following through her seasonal collections. Her latest spring range is already available to shop, suggesting that this side of her fashion portfolio continues to thrive.
Natalie Dixon is our Lifestyle reporter, if you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here.
You can also Get the best style and fashion news with Natalie Dixon in Tuesday’s NationalWorld newsletter - sign up now
This article was produced with the support of AI tools to assist in sourcing and structuring information. All content has been reviewed, verified and completed by a journalist prior to publication.
Matching foundation and concealer shades can be one of the trickiest parts of any make-up routine 😩 – but e.l.f. Cosmetics say their newly launched Soft Glam collection could make things much simpler.
The Soft Glam Base Covered Duo bundles the Soft Glam Satin Foundation with the Soft Glam Satin Concealer, both available in 36 shades 🎨 covering cool, neutral and warm undertones across fair to rich skin tones. The idea is simple – choose the same shade for both products and create a coordinated base without the usual guesswork.
Both formulas promise lightweight, satin-finish coverage that is buildable, crease-resistant and transfer-resistant ✨ – designed for everyday wear whether you prefer a natural glow or a more polished look.
Even better for shoppers, the duo is currently £10 with code FLAWLESS 💸 – saving £4 compared with buying the products separately.
An increasing number of people are turning to at-home IPL devices to cut down on shaving and salon visits, and the Keskine handset is one drawing interest. It claims up to 98% hair reduction in four weeks, with cooling tech designed for comfort and treatments from just 24 minutes. Priced at around £199 (was £299) 💸, it offers a lower-cost alternative to clinic sessions.