Quick way to support Children in Need with every online shop
Children in Need was back on our screens on Friday (14th November). But for many Brits, the cost-of-living crisis means they can’t give in the way they used to. That’s why the experts at easyfundraising are urging people to use this free method to support Children in Need with their online shopping.
Dating back to 1980, Children in Need and its famous yellow mascot, Pudsey, have raised over £1 billion through donations and various fundraising activities. The BBC’s official charity, dedicated to improving the lives of disadvantaged children in the UK, has become a national brand, with many wanting to contribute to their good work.
But with 42% of us admitting we’re less able to give to charity than we were five years ago (Charities Aid Foundation), the experts at easyfundraising have offered a solution. By making online purchases via easyfundraising, you can secure free donations for initiatives like Children in Need, and the children’s charities supported, by changing the way you shop.
So, what is easyfundraising exactly? As the UK’s leading charitable cashback platform, easyfundraising allows shoppers to generate free cashback donations via their online purchases. In short, users log in to the platform, shop online with major high-street names, and the retailers give a percentageof spend to your favourite charity or cause – at no extra cost.


To date, easyfundraising supporters have raised over £280K for organisations that benefit young people, including Children in Need and other Children’s charities across the UK:
- BBC Children in Need has received over £2,200
- Great Ormond Street Hospital Children’s Charity has received £13,400 to date
- Save the Children has also received over £11,000 all through shoppers changing the way they shop online and signing up to easyfundraising
Like many charities and good causes across the UK, children’s organisations are having to get innovative with how they fundraise – it’s why an increasing number of shoppers and causes are joining easyfundraising.
Getting started is simple: just visit the easyfundraising website or download the app and find a charity or good cause you’d like to support. Then choose which retailer you want to shop with from over 8,000 on the platform - click on their link and make a purchase, where a cashback donation is raised at no extra cost to you.
James Moir, CEO of easyfundraising, says: “We all know the good organisations like Children in Need do for ill or disadvantaged young people all around the UK. With the bi-yearly eventback on our screens this week, it’s never been so important to get involved and support their work, and with easyfundraising you can do this by changing how you shop online – without spending an extra penny.”
You can visit the easyfundraising website here to sign up for free and get raising.