Stay Lucky, owned by Jim Cox, opened its doors on July 11 – and it has been a huge hit with locals. The vibrant shopfront, which is drenched in black paint, has been drawing in customers and the products on offer are just as unique. Jim already owns a range of brands including Luckies and Suck UK – but he has never owned a physical store.
He said: “My main businesses is product design and product deveopment. We have already got a few brands – but I have never had a shop myself. I love Southsea and just felt that there was niche gap in the market and we wanted to create a fun gift shop.
"Everyone has been really supportive – it is a nice little community down here.”
Here are 8 pictures inside the brand new Stay Lucky store:

1. Stay Lucky, Southsea
Stay Lucky has opened up in Elm Grove, Southsea. Picture: Sarah Standing (230724-7800) Photo: Sarah Standing

2. Stay Lucky, Southsea
Stay Lucky has opened up in Elm Grove, Southsea. Pictured is: Jim Cox, owner of Stay Lucky. Picture: Sarah Standing (230724-2423) Photo: Sarah Standing

3. Stay Lucky, Southsea
Stay Lucky has opened up in Elm Grove, Southsea. Picture: Sarah Standing (230724-7786) Photo: Sarah Standing

4. Stay Lucky, Southsea
Stay Lucky has opened up in Elm Grove, Southsea. Picture: Sarah Standing (230724-7785) Photo: Sarah Standing