"We’re bringing a movement to the streets of Portsmouth" - Southsea streetwear brand JAWNS opens pop-up shop in Cascades
A Southsea streetwear brand has moved into the pop-up shop in Cascades as it looks to build on its success and its street culture community.
JAWNS was founded by Jack and Jesse and offers a range of footwear and clothing from global brands to independent designers. It is the latest local small business to move into the Portsmouth Pop-Up Shop, a scheme run Portsmouth City Council, Cascades and Flude, as it looks to become a high street presence.
The scheme allows entrepreneurs to trial a shop space in a prime location without a long term commitment and has already led to two previous occupants, SP Collections and Goly Natural, committing to permanent retail spaces.
Jack is thankful for the opportunity as he and Jesse look to increase awareness of the brand in Portsmouth.
He said: “At JAWNS, we’re not just selling sneakers, we’re bringing a movement to the streets of Portsmouth. The Portsmouth Pop Up shop is where streetwear culture meets premium design. From the moment you walk in, we want shoppers to feel part of a community that lives and breathes street culture.
“I’m truly grateful for the opportunity this scheme provides. It’s a game-changer for small businesses like ours.”
Councillor Steve Pitt, Leader of Portsmouth City Council with responsibilities for Economic Development, said: “This is a great example of how we’re supporting local businesses to grow and helping to strengthen our economy.
“The Portsmouth Pop Up shop gives entrepreneurs like Jack and Jesse the chance to test their ideas, build a customer base and take their business to the next level.”
More information on the Portsmouth Pop Up Shop scheme can be found at rediscoverportsmouth.co.uk/portsmouth-pop-up/