Danny Elsom of Ding Dong - a new homeware store which is open in Cascades Shopping Centre.placeholder image
Danny Elsom of Ding Dong - a new homeware store which is open in Cascades Shopping Centre. | Sarah Standing

“The reaction has been amazing" - See inside Ding Dong the homeware store looking to "unboring your home"

A new homeware store aiming to ‘unboring your home’ has opened in Portsmouth.

Ding Dong, a unique homeware store co-owned by Danny Elsom, has opened in Cascades Shopping Centre boasting fun and affordable items. Situated in Kingswell Path, the shop has had a good reception from customers.

Danny said: “The reaction has been amazing. So far the people that have been coming in, the reaction has been brilliant and we are seeing a lot of people returning as well which is good.

“Our name is a humorous take on walking into someone’s home, as predominantly a lot of our products are homeware. At this time of year we have quite a few Christmas bits but going into the new year we will have a lot more homeware goods.”

One of the key aims for the business is to keep items affordable while helping people to brighten up their homes.

Danny said: “The important thing is to keep the prices as low as possible but also have lots of variety, humour but also practical products.

“We do a lot of textiles and have a lot of humorous animal products which people seem to love. Our tagline is ‘un-boring your home’ and it’s exactly that, with the animal products they are practical but they are fun and just liven up your home.”

See inside Ding Dong in the pictures below:

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