Portsmouth beauty clinic celebrates launch of new product as it sells internationally
A BEAUTY clinic is celebrating the launch of its new state-of-the-art products as the brand booms internationally.
Owners of The Clinical Academy, Kim Way and Naomi O’Hara, have created a new range of permanent makeup pigments for use by professional beauty technicians.
The Clinical Academy, based in Lakeside North Harbour in Portsmouth, specialises in eyebrow, eyeliner and lipliner tattooing, as well as other beauty procedures.
It also runs courses in permanent makeup and other beauty services.
The firm specialises in permanently tattooing areolas on women who have had their breasts removed in cancer treatment.
Naomi created the new products after having many people coming into the clinic needing colour corrections after having permanent makeup procedures done, such as eyebrow tattoos.
The collection, called Tones of Perma Blend, is a pre-mixed permanent makeup and micropigmentation pigment, which is designed to make it easier for technicians to decide on a colour for clients’ eyebrow tattoos.
All of the products are also vegan and animal-cruelty free, something Naomi felt was important.
Naomi said: ‘It’s really exciting. I’m really excited to be launching and the fact that we have sold so many products already is amazing.
‘The products really take a different approach to colour and take the guesswork out of what pigment should be used for each client.’
Previously, technicians would have had to mix inks together to find the right shade for their client – often leading to the incorrect colours being chosen.
The pre-mixed colours are based on the Fitzpatrick scale, which is a classification list for human skin colours.
The new products are a collaboration between Naomi and Perma Blend, which is the leading brand for semi-permanent and permanent makeup.
Naomi went to America to work with the company on the product to ensure it is as good as it could be.
They have now sold thousands of the products, which retail at around £170 come in a set of six colours.
It launched in November 2019.