'We are delighted': Oliver Bonas opens permanent store at Gunwharf Quays following pop-up success
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Three major brands have extended their stay at a shopping outlet
Pop-up success is being celebrated at Gunwharf Quays as three brands extend their stay, with one opening a permanent store.
The shopping destination has today (June 23) announced Oliver Bonas has become a permanent fixture, marking the brand’s only outlet store in the country. The popular brand, which originally opened next to Kate Spade last July as a pop-up, has now moved to larger site where it will stock homeware, fashion, jewellery, and novelty merchandise.
The new shop comes after the brand’s 12-month pop-up proved a success with customers. Mulberry and Citizen have both extended their leases by an extra six months following demand, bringing their trade time to a full year.
Yvonne Clay, centre director at Gunwharf Quays, said: "We are delighted by the phenomenal success these three brands have achieved over their pop-up periods. Oliver Bonas’ decision to invest in a permanent, larger store - particularly as Gunwharf Quays is home to the brand’s only outlet store –alongside continued commitments from luxury retailers Mulberry and Citizen is a clear endorsement of the thriving retail environment we have curated here.
“Building long-term partnerships with such iconic brands is incredibly rewarding, and we look forward to supporting their continued success in the months ahead.”
Tommy Hilfiger has also announced a brand-new concept which is now open, with the nine-month pop-up combining its womenswear and childrenswear collections under one roof, while the brand’s current store at Gunwharf Quays has transitioned into a dedicated, menswear-only space.
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