"We can't wait" - excitement as environmentally conscious clothing brand Lucy & Yak announces new Gunwharf outlet store
A popular clothing brand has announced it is opening a new outlet store in Gunwharf Quays.
Lucy & Yak, which originated in Brighton, is known for its responsibly sourced clothing and bold prints. It will be opening in Gunwharf on February 20 with the new shop stocking a range of exclusive ‘(Im)perfect’ and preloved items.
The popularity of the brand has seen it grow to 14 stores across the country, including another outlet store in Castleford, as it looks to build a stronger physical presence in the UK. The Gunwharf outlet will bring Lucy & Yak’s signature pink décor with flashes of yellow to the shopping centre.
Ginny Yang, head of retail at Lucy & Yak said: “Opening our second outlet at Gunwharf Quays is a really exciting step for us. Our outlets are all about circularity and community - giving (Im)perfect Yaks and PreLoved items a second chance - making it easier for customers to shop in a way that keeps clothing in circulation for longer.
“Gunwharf Quays felt like a great fit for us, bringing our outlet offering to the south, and we’re looking forward to creating a welcoming space where both new and existing customers can connect with the brand and be part of our growing community.”
The imperfect items are described by the company as ones with minor issues that are traditionally discarded across the industry for not meeting quality standards but are “totally wearable (and loveable!)”.
All of Lucy & Yak’s stores also serve as a ‘Re:Yak’ hub which includes a buyback scheme called PreLoved - and providing space for customers to recycle, repair or upcycle their clothes.
Yvonne Clay, centre director at Gunwharf Quays said: "Here at Gunwharf Quays, we strive to offer our guests a unique mix of brands and experiences that can't be found elsewhere, so we’re thrilled to announce that we will be welcoming Southern England’s first Lucy & Yak outlet store.
“The brand’s focus on sustainability aligns perfectly with our own values, and we can’t wait to see our guests browsing their fantastic array of products once the store opens next month”