Sports Direct store in Portsmouth to give away thousands of seed papers in an effort to save UK bee population

STAFF at a sportswear store in Portsmouth are giving away thousands of seed papers to save the bee population.

Sports Direct is launching an environmental campaign, Save Bumblebees, to help recover declining bee populations in the UK.

placeholder image
Read More
Portsmouth police officer sparks lively debate after posting on Facebook about s...

An educational hotspot and seed wall has been set up at the Portsmouth store, at the Cascades shopping centre, in Commercial Road.

Sports Direct in Cascades Shopping Centre, Portsmouth.placeholder image
Sports Direct in Cascades Shopping Centre, Portsmouth.

Staff will be handing out seed papers, to plant Oxeye daisies and poppies, will be offered out this weekend.

Social media influencers Lauren Allen, Monica Rudd, and Eloise Mitchell will be at the outlet on Sunday.

The free wildflower seeds are an attempt to attract bumblebees and facilitate bumblebees.

Two of the 24 species of bumblebee in the UK have become extinct, and eight of them have very low populations.

Mike Ashley, CEO of Sports Direct, part of the Fraser group, said: ‘Thank you from the Frasers family for all the customer support and engagement, this is a small step in the right direction.’

Related topics:
News you can trust since 1877
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice