IT firm offers free hand sanitiser stations to Portsmouth firms paid for through ads
BUSINESSES are being offered the chance to have state-of-the-art hand sanitiser stations installed for free, thanks to an innovative advertising idea.
The stations, which also come fully stocked with top quality sanitising foam, are part of an idea from IT company 4th Platform.
The scheme has already been installed at PureGyms across the country, including the gym in Arundel Street, Landport.
It has also received backing from Shaping Portsmouth, a partnership of several organisations across the city that works to support business.
CEO of Shaping Portsmouth Stef Nienaltowski said: ‘As I talk to members of the public, one of their biggest fears is that there is a lot of difference in hand sanitiser stations across shops and other public buildings.
‘These are solid, quality units, and our backing is in response to the public anxiety.
‘I want to make sure that people know that this is an option and to offer it to Portsmouth as an aid for recovering from the impact of coronavirus.’
The units dispense sanitiser without the need for contact, meaning less cross contamination, and have a digital display space which runs advertising to the captive audience.
4th Platform CEO Richard Cashman said: ‘As we all know, hand sanitising is here to stay.
‘4th Platform is offering a unique hand sanitising station proposition, it’s unique because the station generates revenue with paid for messaging on a digital screen which means it pays for itself using about six to eight messages per month.
‘It’s a fully managed service, there’s no stress and no mess, our technicians monitor usage and will be on-site to replenish the sanitiser foam before the unit runs out and our remote teams manage the system and upload content.’
A spokesman for PureGym in Portsmouth said: ‘Having the digital contact free hand sanitiser in our club allows our members to see our health and safety guidelines on the screen whilst sanitising their hands, the sanitiser protects their hands for up to six hrs after application.
‘The benefit of the screen function also serves as a communication messenger board to advertise what’s happening within our club and update our Portsmouth members on the latest news and information. It has given them confidence that the gym they train at is clean and proving a good service to them.’
4th Platform was set up by IT company Principal. It has a service delivery centre based in Horsham, as well as offices in Barnes Wallis Road in Segensworth, Ashford in Kent and London.
For more information contact Sue Harper via email [email protected] or call 07824 474729.