Portsmouth cinemas launch PETA’s ho-ho horrifying Christmas ad that will turn viewers vegan
PETA’s newest Christmas advert, which urges people to open their eyes to the animal suffering behind their meaty centrepieces, is coming to big screens in Portsmouth.
Created in collaboration with Grey London and directed by David Shane, the spot shows a family sitting down for a traditional Christmas dinner – but as they gorge on turkey and ham, a torrent of blood splatters across their faces. The merrymakers remain oblivious to the gruesome scene around them as they continue to eat, drink, and swap stories.
The spot ends with a sombre reminder that over 180 million animals are slaughtered in the UK alone during the festive season – and an appeal to spare animals this Christmas and beyond by going vegan.
“PETA urges Portsmouth locals to choose compassion over carnage this Christmas by tucking into a savoury vegan roast,” says PETA Vice President of Programmes Elisa Allen.
In addition to sparing animals, each person who goes vegan also dramatically shrinks their food-related carbon footprint and slashes their risk of developing cancer, heart disease, and other ailments.
PETA notes that all of the food used in its video was vegan, proving that there’s an animal-friendly version of everything these days – and offers a guide to meatless Christmas roasts and a free vegan starter kit for those ready to make the switch.
PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that Every Animal Is Someone.
For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram